1. Tell a story
With the rise of social media and content marketing, brand storytelling is on the rise. Traditional ‘ad’ videos simply don’t cut the mustard anymore. Sure, you can list features and benefits…but your modern viewer wants to know exactly what difference your product will make to their life. This means you have to infuse your video with personality, create compelling characters, and tell a story with a beginning, middle and end.
If you get it right, the rewards are massive – tell a story your viewer loves, and they’re more likely than ever to share it with their friends. Branded video sharing is 50 times higher than it was 5 years ago, while brands account for 40% of the top 1000 shared Instagram videos.
2. Keep it short and relevant
Of course, you’re incredibly passionate about your product, and you want to shout it from the rooftops. But the thing is, your viewer’s attention span is limited. They’re BUSY, and they have lots of online distractions to keep them occupied.
If your video doesn’t grab their attention – or drones on for longer than 1-2 minutes (maximum!) get ready for them to quit watching before the end. There are always exceptions, but we reckon 60 seconds is a great benchmark to shoot for. That’s plenty of time to tell your story without boring your audience!
