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Video Content & YouTube

YouTube and online video content marketing

Assigning a few tags and a brief description to a YouTube video is not enough to allow your business to say, “We do video content marketing.” The truth is, marketing your online videos takes as much effort and finesse as making them. We’ve discovered four critical elements of an effective video content marketing strategy on YouTube and Dartise Media Design, a Chicago based Media Design firm helps businesses like yours create video content.:
1. Produce lots of diverse content on YouTube: The best YouTube content marketers produce more content. Using our online video grader, we found the top quartile of YouTube marketers had an average of 181 videos, while the bottom had 29. Equally interesting is that better marketers produced assets with a far broader distribution of video lengths, ranging from 30 seconds to 20 minutes, on average.
Online video performance isn’t just about views; it’s about audience and engagement. The Online Video Grader we use looks at four separate, yet interrelated areas that determine how well an organization is leveraging online video and YouTube:
  • Website score
  • Search engine score
  • YouTube score
  • Social media score
The grader analyzes numerous attributes under each area, as well.
As an example of brands that successfully leverage video, consider Nintendo — which has one of the top-ranking channels on YouTube. Not only does the company produce great content, but it produces lots of it as well, giving subscribers and other interested parties a reason to return.

nintendo great video content

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