Videos Create Brand Identity

Have you ever asked a copywriter what the hardest part of their job is? It’s not grammar or editing; we’ve got those in the bag. Ironically enough, the hardest part about copywriting isn’t about the words, themselves…it’s about the feeling those words convey.

Creating a “brand identity” or a “brand voice” is a tricky process that’s different every time. Brand voice is about a company’s individuality or personality, or in other words, coming off as personable while still conveying an air of professionalism. The possibilities are endless and more often than not, a company won’t know which direction to take when starting to form a brand voice.

Guess what? Videos provide your brand identity – IF optimized correctly.