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What Professional Online Video Production Does for You

According to the 4Q 2013 Online Video Marketing Survey and Business Video Trends Report, digital video marketing grew rapidly from past years. Over 90 percent of online marketing and communications experts now use video marketing and video communications as part of their 360 degree strategy to reach clients and customers within social media sites, such as Facebook, Google+, LinkedIn, Twitter, and YouTube, on company blogs, through microsites and websites, and in video email.

Use of video is predictive of successful online digital marketing strategies that have a positive return on investment because video marketing drives traffic to websites, increases viewer engagement with brands, products and services, educates better than static text, and boost search engine optimization (SEO) rankings. Effectively, online marketing videos are an important tool in the proverbial marketing tool box and perform similar to a salesperson for your company; except that videos work 24-hours a day to generate sales leads!

When businesses and nonprofits develop marketing videos it is important to consider working with a professional digital video production company that understands how to:

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